Riley Castillo Blog

   https://sl.bing.net/ioZelWrYBUW    I chose to write about WestJet's Christmas commercial from this past year. I found the idea of the advertisement interesting and different. The commercial has Santa ask little kids at an airport what their parents want for Christmas. Most answers were funny, like a basketball, milk, and badminton set. Some kids already knew what their parents wanted and asked for football tickets and a trip to Italy. When the people go on the flight it shows WestJet workers buying and wrapping the presents that were asked for while the flight was in the air. Then when the plane lands instead of everyone's luggage coming out, it's full of wrapped presents!          The airline calls its holiday program "Real-Time Giving". Some takeaways were it was using pathos to affect the viewer's emotions. They showed how happy the workers were to help out and the gift receiver's reactions. Another takeaway was the choice to ask kids w...

 Welcome to my first blog! I was born and raised in Keizer, Oregon, and I love meeting new people, snowboarding, cliff/bridge jumping, and riding my motorcycle. I enrolled in BA 223 because it's useful for my finance degree. I chose to major in finance because I have a passion for investing and managing my own and other people's money. I'm most interested in learning about advertising and sparking someone's interest in your product.